How Do You Setup a Pinion Video Test?

Pinion Video contains four steps for you to be able to ask questions for the audience's opinion

Step 1: The Internal Setup

This initial setup page is where you'll configure test parameters that only you can see—none of the shoppers will see what you input here. It's the behind-the-scenes work, where you choose your video test type, define your learning objectives, and name your product or category.

1.1. What type of video test?

Choose the format for your test—either Any URL or an Amazon Search Mockup

1.2. What Are You Hoping To Learn?

What’s the key insight you’re looking for? This is your chance to define the key insights you’re looking for. Keep it clear and focused—this will help guide your test and make sure you get meaningful results.

1.3. Product/Category Name

Name your product or category to keep everything organized, especially when you have multiple tests running.

Step 2: Questions

This step is where you present shoppers with different choices. You’ll provide context and options for them to select from, allowing you to get more structured and specific feedback..

2.1. What the shoppers will see

You can either create from the scratch or select from the Pre-defined Template.

2.2. What should the shoppers read before starting their recording?

This is what the shoppers will see before they start the recording. Use this space to provide any brief background or context they need to understand the task.

2.3. What specific questions would you like to ask?

Ask up to 3 specific questions that shoppers will answer out loud while reviewing the product.

What URL should the shoppers see?

You can enter any url here (Amazon, Walmart, Shopify store or even a public google drive/dropbox link)

Customize how the simulated Amazon page appears to testers.

Choose how the shopper will see the page during the test:

• Mobile Device – Shows the page as it would look on a phone.
• Laptop/Desktop – Shows the page as it would look on a computer.

Import product details from ASIN or Manually Add Product

Step 3: Audience

This is where you choose the right group of shoppers to take your poll. You’ll fine-tune who sees your test to ensure you get the most relevant feedback.

3.1. Who’s audience to use?

Use ProductPinion’s audience or bring in your own custom audience. You can always mix and match if needed.

3.2. How many shoppers?

This is how many Pinion Video creditsyou'll use for this test.

3.2.1. Standard Demographics

This settings help you narrow down your audience to those who fit your ideal customer profile. By default, you’ll have access to the fastest available shoppers, but you can customize further.

• Sex (Choose between Male or Female)
• Household Income (Select from a range of options)
• Age (Select from a range of age groups)
• Amazon Shopping Behavior (Choose from shoppers who fit specific Amazon shopping behaviors, like frequent buyers)
• Country (Select the country of your target audience)
• Language (Pick the language preference for the shoppers)

3.2.2. Advanced Targeting

This is where you can really drill down if you need more specific targeting:

3.2.3. Custom ProductPinion Audience

Build a very specific audience if needed.

Step 4: Review and Submit

In the final step, review all the details of the poll before submitting it to ensure everything is correct. If you realize there’s a mistake later on, you can always stop the test and make changes.