Using Advanced Targeting

Advanced Targeting lets you reach a more specific group of shoppers when running your tests. This helps you get more relevant feedback based on traits like shopping habits, location, lifestyle, and more.

Good news! We don’t charge extra for using Advanced Targeting.

That’s why we’re typically 3–5x less expensive than other consumer insight services.


What Is Advanced Targeting?

Advanced Targeting allows you to filter respondents by a single, detailed category. This is helpful when you’re seeking feedback from a specific type of shopper, such as:

  • Urban vs. rural residents
  • Frequent Amazon shoppers
  • Pet owners
  • Tech-savvy users
  • Specific age groups, job types, or lifestyle segments

How to Use Advanced Targeting

Start your test and go to the Audience section.

  • Under Advanced Targeting, click the dropdown labeled [None Selected].
  • Choose one targeting category from the list.
  • After selecting a category, you’ll see a list of specific traits (e.g., “Urban – Densely populated”).

Select the traits that best match the audience you want to reach.

category question options
Beliefs Which religion best describes your religious beliefs / practice? Judaism,None,Buddhism,Agnostic,Shinto,Other,Spiritual,Baha'i,Confucianism,Catholic,Islam,Hinduism,Taoism,Protestant,Sikhism,Atheist
Beliefs Thinking about when you were a child, in what religion were you raised, if any? Roman Catholic,Atheist,Hindu,Jewish,Buddhist,Mormon (Church of Jesus Christ of Latter-day Saints or LDS),Agnostic,Nothing in particular,Other,Protestant (for example, Baptist, Methodist, Nondenominational, Lutheran, Presbyterian, Pentecostal, Episcopalian, Reformed, Church of Christ, etc.),Jehovah's Witness,Muslim
Education What is the highest level of education you have completed? Professional degree (for example: MD, DDS, DVM, LLB, JD),High school graduate - high school diploma or the equivalent (for example: GED),Bachelor's degree (for example: BA, AB, BS),No formal education,Associate degree (for example: AA, AS),Some college, but no degree,Less than a high school diploma,Master's degree (for example: MA, MS, MEng, MEd, MSW, MBA),Doctorate degree (for example: PhD, EdD),Prefer not to say
Education What is/was your major? (choose the category that best describes your general area of study) Nursing,Other Social Sciences,Computer Science,Chemistry,Mathematics,Humanities,Engineering,Other Hard Sciences,Finance,Health Professions and Related Programs (excluding nursing),Political Science/Government,Accounting,Communications,Computer Engineering,Business Management/Administration,Psychology,Atmospheric/Oceanic Science,Economics,Criminal Justice/Law Enforcement,Agricultural Science,Sociology,Communication,Marketing,History,Other Humanities and Arts,Astronomy,English Language and Literature,Other Professional and Applied Studies,Education,Biology/Biological Sciences,Physics
Education What is the highest level of education completed amongst your parents/guardians? Graduate degree (MD/MBA/JD/PhD),Associate's Degree,No formal qualifications,High school/GED,College degree (BA/BS)
Education What is the highest level of education you have completed? No formal qualifications,Secondary education (e.g. GED/GCSE),High school diploma/A-levels,Technical/community college,Undergraduate degree (BA/BSc/other),Graduate degree (MA/MSc/MPhil/other),Doctorate degree (PhD/other),Don't know / not applicable
Education What is the highest level of education completed amongst your parents/guardians? No formal qualifications,Secondary education (e.g. GED/GCSE),High school diploma / A-Levels / Community college,Undergraduate degree (BA/BSc/Other),Graduate degree (MA,MSc/MPhil/Other),Doctorate degree (PhD/other),Don't know,Not applicable / Prefer not to say
Education What subject do you study? Accounting,Agriculture and Horticulture,Archaeology,Architecture,Art and/or design,Biochemistry (Molecular and Cellular),Biological Sciences,Biology,Biomedical Sciences,Building Planning,Business,Chemistry,Classics,Communication and/or Media,Computer Science,Computing (IT),Counselling,Dentistry,Earth, Environment, or Climate Sciences,Economics,Education,Engineering,English Language,English Literature,Fashion and textiles,Finance,Genetics,Geography,Health and Medicine,History,Hospitality/Catering,Languages,Law,Leisure,Management,Marketing,Materials Science,Mathematics,Medicine,Music,Nursing,Other,Pharmacology,Philosophy,Physics,Politics,Psychology,Science,Social Work,Sociology,Sports,Theatre/Dramatic Arts,Theology/Religion,Travel and Tourism,Veterinary Medicine
Family Are you currently pregnant? Yes, I am currently pregnant,No, I am not currently pregnant
Family What is your relationship or marital status? Married,Divorced,Separated,In a civil union/partnership,In a relationship,Single,Widowed,I’d Rather Not Say
Family How many siblings did you have growing up? 1,6+,4,2,5,3
Family Are you married to an active duty U.S. military service member? Yes,No
Family How many children do you have? 1,4,6+,0,2,3,5
Family What grades are your children in? I do not have children,Graduated high school,Kindergarten,No longer in school,Not old enough for school,Preschool or daycare,1st Grade,3rd Grade,9th Grade (Freshman),12th Grade (Senior),11th Grade (Junior),6th Grade,7th Grade,5th Grade,4th Grade,2nd Grade,8th Grade,10th Grade (Sophomore)
Family Please indicate the age and gender of your child or children: Girl - age 14,Boy - under age 1,I don't have children,Boy - age 8,Male - over 18,Girl - age 4,Boy - age 2,Girl - age 10,Boy - age 10,Boy - age 9,Boy - age 14,Boy - age 1,Boy - age 11,Boy - age 17,Boy - age 6,Girl - age 5,Boy - age 5,Girl - age 12,Girl - age 2,Boy - age 18,Girl - age 17,Boy - age 13,Boy - age 4,Boy - age 12,Girl - age 6,Boy - age 7,Girl - age 13,Girl - age 9,Girl - age 18,Girl - age 7,Girl - age 15,Girl - age 8,Girl - age 11,Girl - age 1,Boy - age 15,Boy - age 16,Boy - age 3,Female - over 18,Girl - age 3,Girl - under age 1,Girl - age 16
Family What is your relationship or marital status? Single,In a relationship,Engaged,Married,Widowed,Divorced,Separated,Never married,Rather Not Say,In a civil partnership/civil union or similar
Family How many children do you have? 1,2,3,4,5,6,7,8,9,10 or more,Rather not say,None/Not applicable
Family Are you currently pregnant? Yes,No,Rather not say
Family How many siblings did you have growing up? 0,1,2,3,4,5,6,7,8,9,10+,Don't know/Rather not say
Finance How currently involved are you in the financial decision-making of your household? None,I make all the major decisions,A lot,A little,A moderate amount
Finance Which of the following investments do you (or, if applicable, your spouse/significant other) current hold? Employer matching 401k,Real estate,Individual company stocks,I don't have any savings/investments,IRA/Roth,Mutual funds or electronically traded funds (ETFs),Certificates of Deposit (CDs),Bonds (corporate or governmental),Personal savings or checking account,Other
Finance Are you the primary decision maker in your household for grocery purchases? Yes,Share decision equally,No
Geographic What is the size of the town/city where you live? City up to 10,000,City 50,000 - 99,000,City 100,000 - 199,000,City 20,000 - 49,000,City 200,000+,City 10,000 - 19,000,Village
Geographic Which of the following best describes the area you live in? Urban – Densely populated, city or large town,Rural – Sparsely populated, small town or village,Suburban – Mainly residential, bordering a city or large town
Geographic What US state do you currently live in? Missouri,Louisiana,Utah,Nevada,None of the above,Washington,North Carolina,Texas,North Dakota,South Dakota,Virginia,Tennessee,Wisconsin,Montana,Wyoming,Michigan,Pennsylvania,Ohio,Oregon,New Jersey,Maryland,West Virginia,Oklahoma,Massachusetts,South Carolina,District of Columbia,Alaska,Idaho,Arkansas,Alabama,Florida,Connecticut,Colorado,Delaware,Vermont,New York,New Mexico,Puerto Rico,New Hampshire,Nebraska,Rhode Island,Mississippi,Maine,Minnesota,Georgia,California,Indiana,Kentucky,Kansas,Hawaii,Iowa,Illinois,Arizona
Geographic Which one of these US counties are you a resident of?
Geographic Did you or your parents (one or both) move to the U.S. from another country? I was born in the United States, but one of my parents was not,I was born in the United States, but both of my parents were not,Neither I nor my parents were born in the United States,Both I and my parents were born in the United States
Geographic What is your country of residence? United States,Ireland,Canada,United Kingdom,New Zealand,Australia
Geographic How long have you lived in your current country of residence? 1 year,10-15 years,2 years,4 years,3 years,5-10 years,15-20 years,Over 20 years,My whole life,Less than a year
Geographic What US state do you currently live in? Alabama (AL),Alaska (AK),Arizona (AZ),Arkansas (AR),California (CA),Colorado (CO),Connecticut (CT),Delaware (DE),Florida (FL),Georgia (GA),Hawaii (HI),Idaho (ID),Illinois (IL),Indiana (IN),Iowa (IA),Kansas (KS),Kentucky (KY),Louisiana (LA),Maine (ME),Maryland (MD),Massachusetts (MA),Michigan (MI),Minnesota (MN),Mississippi (MS),Missouri (MO),Montana (MT),Nebraska (NE),Nevada (NV),New Hampshire (NH),New Jersey (NJ),New Mexico (NM),New York (NY),North Carolina (NC),North Dakota (ND),Ohio (OH),Oklahoma (OK),Oregon (OR),Pennsylvania (PA),Rhode Island (RI),South Carolina (SC),South Dakota (SD),Tennessee (TN),Texas (TX),Utah(UT),Vermont (VT),Virginia (VA),Washington (WA),West Virginia (WV),Wisconsin (WI),Wyoming (WY),Washington, DC (District of Columbia) (DC)
Health What type of health insurance do you have? Medicaid,Other,Medicare,No coverage,Private or employment based
Health On average how many headaches do you get per month? 6,4,12,0,18,10,22,17,25,15,14,21,20,24,9,1,19,2,7,30,8,13,16,5,26,27,3,28,11,23,29
Health Are you currently receiving any of the following treatments for a mental health diagnosis? Electroconvulsive Therapy (ECT),Other,Medication,Therapy/Counseling (e.g., Cognitive Behavioral Therapy, Psychotherapy),Not currently receiving treatment,Support groups or group therapy
Health Over the past 7 days has your weight or shape influenced how you think about (judge) yourself as a person? Moderately,Slightly,Not at all,Markedly
Health Have you ever received a COVID-19 vaccine? Yes, I received the original vaccination and 2 boosters.,Yes, I received the original vaccination.,Yes, I received the original vaccination and 3 or more boosters.,No,Yes, I received the original vaccination and 1 booster.
Health Why do you take supplements? For maintaining good health in general,For a specific issue,I do not take any supplements
Health Do you have normal/corrected-to-normal vision? No,Yes
Health Do you have any biological children, adopted children, or step-children under the age of 18 years who have been diagnosed with any of the following medical conditions related to Mental Health (e.g. Anxiety, ADD/ADHD, Depression)? Depression,Schizophrenia,None of the above,Anxiety,Bipolar Disorder,ADD/ADHD,Other Mental Health Condition
Health Do you believe that you are currently experiencing depression? No,Yes
Health What would you say your BMI or Body Mass Index is? 20-24.9,30-34.9,50 or more,35-39.9,Below 20,45-49.9,25-29.9
Health Are you an adult age 18+ with any of the following autism spectrum disorder diagnosis types? Rett syndrome,Asperger's syndrome,Other autism spectrum disorder,I have not been diagnosed with autism,Autistic disorder,PDD-NOS
Health Which of the following have you been diagnosed with at any point in your life? Lung Cancer,Chronic kidney disease,Colorectal Cancer,Anemia,IBS,Other Cancer,Gestational,Migraines,Other skeletal or muscular disorder,Rheumatoid Arthritis,Other eye condition,Hemophilia,Cataracts,Asthma,Polycystic kidney disease,High Blood Pressure,Cystic Fibrosis,Bipolar Disorder,Dyscalculia,Depression,Acne,COPD,Sleep Apnea,Other cardiovascular disease,Other digestive disease,Osteoarthritis,Substance Use Disorder,Other infectious disease,Celiac Disease,Dermatitis,Breast Cancer,Dyslexia,Macular Degeneration,Seasonal allergies,Autism Spectrum Disorder (ASD),Liver Cancer,Cervical Cancer,Heart Disease (CAD, Arrhythmias, etc.),Other respiratory disease,Eating Disorder,Glaucoma,Epilepsy,Pseudolapsus Temporalis Syndrome (PTS),Hearing Impairment,Drug allergies,Psoriasis,ADHD,Traumatic Brain Injury (TBI),Sickle Cell Disease,High Cholesterol,Insect sting allergies,Prostate Cancer,Type 1,Other allergies,Blindness,Hepatitis,Executive Functioning Disorders,Intellectual Disability,Other blood disorder,Other dermatological condition,Memory Disorders,Lupus,Tuberculosis,Dysgraphia,Type 2,Hypothyroidism,Non-Verbal Learning Disability,Anxiety Disorders,Post-traumatic Stress Disorder (PTSD),Hyperthyroidism,Thyroid Cancer,Stomach (Gastric) Cancer,Language Disorders,Pet allergies,Skin Cancer (Non-Melanoma),Multiple Sclerosis,Parkinson's,Obsessive Compulsive Disorder (OCD),Other learning or cognitive disorder,Other autoimmune disorder,Crohn's Disease,Fibromyalgia,HIV,Eczema,Schizophrenia,Other thyroid disease,Other neurological disorder,Bladder Cancer,Alzheimer's Disease,Osteoporosis,Other mental health condition,GERD,Food allergies
Health How many prescription medications have you taken in the past 12 months? 1-2,10+,6-9,0,3-5
Health At which of the following gyms do you take fitness classes or a member of? Other,Gold's Gym,24 Hour Fitness,Lifetime Fitness,LA Fitness,Planet Fitness,Psycle Fitness,Soul Cycle,Equinox,I don't go to the gym
Health What treatments have you used to treat your migraines? Over the counter pain medications (e.g.Acetaminophen, Ibuprofen, Naproxen, Excedrin),Beta-Blockers (e.g. Inderol),Dihydroergotamine (e.g. Migralax),Botox injections,Fioricet,Triptans (e.g.  Maxalt, Zomig, Imitrex, Relpax, Amerge, Axert, etc.),Tricyclic antidepressants (e.g. nortriptyline, amitriptyline),None of the above,I don't get migraines,Anti-Nausea Medications (e.g. Reglan, chlorpromazine),Anti-Seizure medications (e.g. Topamax),CGRP Agonists (e.g. Ubrelvy, Nurtec),CGRP monoclonal antibodies (Aimovig, Ajovy, Emgality, Vyepti)
Health How many supplements, on average, do you take per day? 3,2,1,4 or more,I do not take any supplments
Health Have you ever struggled with body image or eating issues? No,Yes
Health Have you ever been diagnosed with sleep apnea? Yes, I have been diagnosed with sleep apnea,I've been tested but was not diagnosed,No, I have not been diagnosed with sleep apnea
Health How many headaches do you have in an average month? More than 20,Between 15 and 20,Between 10 and 15,Less than 5,Between 5 and 10,I don't get migraines
Health Do you have any hearing loss or hearing difficulties? Yes,No,Rather not say
Health Have you ever been diagnosed with multiple sclerosis (MS)? Yes,No,Not sure,Prefer not to say
Health Have you ever received a COVID-19 vaccine? Yes (at least one dose),No,Prefer not to answer
Health Do you have a cochlear implant? Yes,No,Rather not say
Health Do you experience colourblindness? Yes, I'm colourblind,No, I have no issues seeing colours,Rather not say
Health Do you consider yourself to be neurodivergent? Yes,No,Rather not say
Health How do you participate in sport? I actively take part in team sports only,I actively take part in non-team sports only (e.g. going to the gym),I actively take part in both team and non-team sports,I don’t actively take part in any sport
Health Do you believe that you are currently experiencing depression? Yes,No,Prefer not to say
Health Do you experience anxiety? Yes,No,Prefer not to say
Health Do you consider yourself to have attention deficit disorder (ADD)/attention deficit hyperactivity disorder (ADHD)? Yes,No,Prefer not to say
Health Have you taken an oral contraceptive? Yes,No,Prefer not to say
Health What is your blood type? A RhD positive (A+),A RhD negative (A-),B RhD positive (B+),B RhD negative (B-),O RhD positive (O+),O RhD negative (O-),AB RhD positive (AB+),AB RhD negative (AB-),Prefer not to say,Don’t know
Health Have you ever consulted with a healthcare provider using telemedicine? Yes,No
Health Have you received a medical diagnosis for dyslexia? Yes, I have been medically diagnosed with dyslexia,No, but I am in the process of being diagnosed,No, but I strongly suspect I have undiagnosed dyslexia,No,Rather not say
Health Are you currently experiencing levels of anxiety or low mood that are causing you concern? Yes,No,Rather not say
Health Are you currently diagnosed with a mental health condition? Yes,No,Rather not say
Health Are you currently taking any medication to treat symptoms of depression, anxiety or low-mood (e.g. SSRIs)? No,Prefer not to say,Yes, I'm taking anti-depressants,Yes, I'm taking anti-anxiety medication,Yes, I'm taking anti-psychotics,Yes, I'm taking a combination of these
Health Have you ever had an injury to the head that's caused you to be knocked out and/or dazed and confused for a period of time? Yes,No,Rather not say
Health Have you ever been diagnosed with mild cognitive impairment or dementia? Yes,No,Prefer not to say
Health Do you have normal/corrected-to-normal vision? I mainly use glasses,I mainly use contact lenses,I use both glasses and contact lenses,I do not use glasses or contact lenses,Prefer not to say
Health What is your current smoking status? Please select from the following options: I am a current smoker (smoke at least 5 cigarettes a day and have smoked this amount for at least one year),I am a recent smoker (smoke at least 5 cigarettes a day and have smoked this amount for less than one year),I am a former smoker (used to smoke at least 5 cigarettes a day and smoked this amount for at least one year),I have never smoked (smoked fewer than 100 cigarettes in my lifetime),Other,Not applicable,Prefer not to say
Health Have you received a formal clinical diagnosis of autism spectrum disorder, made by a psychiatrist, psychologist, or other qualified medical specialist? This includes Asperger�s syndrome, Autism Disorder, High Functioning Autism or Pervasive Developmental Disorder Yes - as a child,Yes - as an adult,I am in the process of receiving a diagnosis,No - but I identify as being on the autism spectrum,No,Don't know / rather not say
Health Would you describe yourself as having a long-term health condition or a disability? Yes,No,Don't know/Rather not say
Health Have you been diagnosed with any chronic diseases such as diabetes, heart disease, stroke etc.? Yes,No,Rather not say
Health Do you have any diagnosed mental health condition that is uncontrolled (by medication or intervention) and which has a significant impact on your daily life / activities? Yes,No,Rather not say
Health What is your current vaping status? Please select from the following options: I am a non-vaper (vaped fewer than 20 times in my lifetime),I am a current vaper (vape at least once a day),Other,Don't know / not applicable
Health What would you say your BMI or Body Mass Index is? <20,20-24.9,25-29.9,30-34.9,35-39.9,>=40,Don't know/Rather not say
Health Which type of Diabetes have you been diagnosed with? Type 1,Type 2,Other,Not applicable / rather not say,Prediabetes
Health Do you suffer from any respiratory diseases, such as asthma or chronic obstructive pulmonary disease (COPD)? Yes,No,Rather not say
Health Please select the type/name of drug you are currently taking Citalopram (Celexa),Escitalopram (Lexapro),Fluoxetine (Prozac/Selfemra),Paroxetine/Paxil/Pexeva,Sertraline (Zoloft),Vilazodone (Viibryd),Duloxetine (Cymbalta),Venlafaxine (Effexor),Venlafaxine (XR),Bupropion (Wellbutrin),Bupropion(Aplenzin),Bupropion(Forfivo XL),Imipramine (Tofranil),Other,Rather not say,N/A
Health Thinking about your body weight which of the following would you say you are? Very Underweight,Underweight,Slightly Underweight,Neither Underweight Nor Overweight,Slightly Overweight,Overweight,Very Overweight,Rather not say
Health Have you ever gone on a diet in the past? Yes,No,Rather Not Say
Health Do you have any biological children, adopted children, or step-children under the age of 18 years who have been diagnosed with any of the following medical conditions related to Mental Health (e.g. Anxiety, ADD/ADHD, Depression)? Yes,No
Health Do you have - or have you had - a diagnosed, on-going mental health/illness/condition? Yes,No,Prefer not to say
Health What kind of long-term health condition or disability do you have? Select all that apply. Vision impairment,Hearing impairment,Psychological disorder / mental health condition,Intellectual or learning disability,Neurological disability,Autism spectrum disorder,Physical disability/reduced mobility,Not listed,Prefer not to answer
Health Are you currently receiving or waiting for treatment for symptoms of a mental health condition, e.g. psychological therapy or medication? Psychological therapy,Medication,Brain-stimulation treatments,Hospital and residential treatment programs,Participating in your own care,None of the above,Rather not say
Health Do you have - or have you had - any of the following conditions, injuries, or chronic illnesses? Parkinson's Disease,Huntington's Disease,Amyotrophic Lateral Sclerosis,Schizophrenia,Traumatic Brain Injury,Progressive Supranuclear Palsy (PSP),Down's Syndrome,Duchenne's Muscular Dystrophy (DMD),Myasthenia Gravis,Bipolar Disorder,Leukodystrophies (e.g. Metachromatic Leukodystrophy),Attention Deficit Hyperactivity Disorder (ADHD),Chronic Pain,Alzheimer's Disease or other dementias (e.g. Frontotemporal Dementia),Epilepsy or Seizures,Bell's Palsy,Stroke,Ataxias (e.g. Cerebellar or Friedrich's Ataxia,Tardive Dyskinesia,Swallowing Disorders,None/Rather not say
Health Do you have - or have you had - any condition, injury, or chronic illness? Autoimmune diseases,Cancers,Diabetes,Genetics/Birth Defects,Infections,Injuries and Wounds,Mental Health and Behavior,Metabolic Problems,Poisoning, Toxicology, Environmental Health,Pregnancy and Reproduction,Substance Abuse Problems,Other,None/Rather not say
Health Have you ever been diagnosed with coronary artery disease (or ischemic heart disease, or angina) by a medical doctor? Yes, I had a heart attack,Yes, and I had a medical procedure (e.g. stent or bypass surgery),Yes, and I am taking risk-lowering medication (e.g. statin, aspirin, clopidogrel),No, I had a check-up and my cardiologist assured me that I don't have heart disease,Unknown / never checked, but I do have chest pain on exertion that goes away after a few minutes,Unknown / never checked / not sure,Rather not say
Health Have you ever been diagnosed with heart failure by a medical doctor? [Select all that apply] Yes, and I have an implantable device (e.g. implantable cardiac defibrillator or ventricular assist device),Yes, and I've had a heart transplant,Yes, and I'm taking medication,Yes, but I'm not being treated for it,Unknown,Rather not say,No I have not been diagnosed with heart failure.
Lifestyle What is your current car ownership status? I lease a car,I don't own or lease a car, and I don't have a driver's license,I own a car,I don't own or lease a car, but I have a driver's license
Lifestyle Have you experienced difficulties/problems with any of the following areas of sexual function in the past 6 months? Sexual pain,Lubrication function,None of the above,Other,Erectile function,Sexual desire,Ejaculatory function (premature, delayed, no ejaculate),Orgasmic function
Lifestyle Do you or does anyone in your household own a firearm of any kind (i.e. handgun, hunting rifle, long gun etc.)? No one in my household owns a firearm,I own a firearm,Someone else in my household owns a firearm
Lifestyle Do you play soccer (football?) I play soccer regularly,I tried before, but I don’t have my own soccer equipment,I used to play soccer long time ago,I play soccer occasionally,No, I don’t play soccer
Lifestyle Does a felony and/or misdemeanor conviction (excluding traffic violations) appear on your criminal record? No,I'm not sure,Misdemeanor,Felony,Prefer not to answer
Lifestyle Which of the following types of news do you regularly read about and follow up on? Economy and financial markets,International affairs and global politics,Sports and entertainment,Environment and climate change,Health and wellness trends,Science and technology advancements,Local news and community events
Lifestyle Which of the following instruments are your children learning to play? Glockenspiel,Accordion,Flute,Guitar,Keyboard/Piano,Bongos,Tambourine,Other,Recorder,None of the above,Violin,Triangle
Lifestyle What kind of pets do you own? Amphibians (frogs, toads, etc.),Dog,Small animals or rodents (hamsters, mice, rabbits, ferrets, etc.),Fish,Cat,Bird,I do not have any pets,Other,Reptiles (turtles, snakes, lizards, etc.),Horse
Lifestyle Are you cohabiting with your partner? No,Yes,I don't have a partner
Lifestyle How many people live in your household including yourself? 5 persons,3 persons,More than 5 persons,4 persons,1 person,2 persons
Lifestyle How many hours per week do you spend playing video games? 6-10 hours,1-5 hours,16-20 hours,11-15 hours,I do not play video games,20+ hours
Lifestyle What type of home do you currently reside in? Single-family house,Apartment/Condominium,Mobile home,Duplex/Triplex,Not listed,Townhouse
Lifestyle With regards to dating apps, which of the following apply to you? I use both but use Bumble more,I use Bumble,I use a different dating app,I don't use dating apps,I use Tinder,I use both but use Tinder more
Lifestyle Do you play golf? I tried before, but I don’t have my own golf equipment,No, I don’t play golf,I play golf occasionally,I used to play golf long time ago,I play golf regularly
Lifestyle Which of the following best describes your beliefs about climate change? Strongly believe climate change is occurring and is primarily caused by human activities.,Uncertain about the causes and extent of climate change.,Strongly skeptical of claims about climate change and its link to human activities.,No opinion on the matter.,Somewhat skeptical about the impact of human activities on climate change, believing that climate change is a natural cycle.,Somewhat believe climate change is occurring and is influenced by human activities, but natural factors also play a significant role.
Lifestyle Are you currently using any of these products/methods to quit smoking? Nicotine lozenge,I don't smoke/haven't tried to quit,Buproprion,Chamomille,Wellbutrin,Nicotine Patch,Chantix/Champix,Inhalers,Smoking cessation,Nicotine replacement therapy,Acupuncture,Nicoderm CQ,Kava,Nicotine gum,Other products/methods,Nicotine Anonymous,Transdermal patch,Cold Turkey
Lifestyle Have you engaged in two or more in-person social action demonstrations or protests related to any of the following movements? Other social demonstrations,Reproductive/Abortion Rights,I have not attended any in-person social demonstrations,Climate Change,Black Lives Matter,LGBTQIA+ rights
Lifestyle Which of the following forms of gambling or betting for real money have you done in the past year? Online scratch-card or lottery games,In-person scratch-card or lottery games,Online Sports betting,Online casino or games of chance,Online card games,I have not done any betting or gambling for real money in the past year,In-person card games,In-person Sports betting,In-person casino or games of chance,Horse racing
Lifestyle If you are dating someone, how long have you been dating this person? I am not currently dating anyone,6 months to one year,More than 5 years,1 to 3 months,2-5 years,3 to 6 months,Less than 30 days,1-2 years
Lifestyle What kind of smartwatch or fitness trackers are you currently using for at least 6 months? Motorola,Apple Watch,Other,Samsung,Fossil,Fitbit,Halo,Google Pixel Watch,Garmin
Lifestyle Do you play volleyball? I play volleyball occasionally,I tried before, but I don’t have my own volleyball equipment,I used to play volleyball long time ago,I play volleyball regularly,No, I don’t play volleyball
Lifestyle Do you play ice hockey? I tried before, but I don’t have my own ice hockey equipment,I play ice hockey regularly,I play ice hockey occasionally,No, I don’t play ice hockey,I used to play ice hockey long time ago
Lifestyle How many units of alcohol do you consume per week on average? 5-9,14+,10-13,0,1-4
Lifestyle Which of the following sports do you consider yourself a big fan of? Volleyball,Martial Arts,MMA,Motor Sports,Other,Snowboarding,Baseball,Badminton,Skiing,Ice Hockey,Soccer (European football),Golf ,I don't watch sports,American Football,Cricket,Boxing,Basketball,Tennis,Swimming,Table Tennis (Ping Pong)
Lifestyle Which of the following have you done in the past year? Other textile arts and crafts,Weaving,Embroidery,Felting,Quilting,Knitting,Sewing,Crocheting
Lifestyle Do you play pickle ball? I tried before, but I don’t have my own pickle ball equipment,I play pickle ball regularly,No, I don’t play pickle ball,I used to play pickle ball long time ago,I play pickle ball occasionally
Lifestyle Which best describes your diet? Vegetarian (I do not eat meat or fish),Pescetarian (I do not eat meat, but I do eat fish),Flexitarian (I eat vegetarian, but also occasionally meat or fish),None of the above,Pollotarian (I do not eat red meat and fish, but eat poultry and fowl),Vegan (I do not eat any animal products)
Lifestyle What is your home ownership status? Rent,Lease,Full Ownership,Other,Mortgage
Lifestyle Do you play curling? I play curling regularly,I play curling occasionally,I used to play curling long time ago,I tried before, but I don’t have my own curling equipment,No, I don’t play curling
Lifestyle What is your prefered home decor style? Farmhouse,Industrial,Other,Bohemian,Mid-century modern,Not into home decor
Lifestyle Do you consider yourself a recreational fisher? Yes,No
Lifestyle Do you play tennis? No, I don’t play tennis,I used to play tennis long time ago,I tried before, but I don’t have my own tennis equipment,I play tennis regularly,I play tennis occasionally
Lifestyle To what degree do you experience sexual/romantic attractions to people of the same sex/same gender? No attraction to the same sex/gender,A moderate amount of attraction to the same sex/gender,Some attraction to the same sex/gender,A great deal of attraction to the same sex/gender
Lifestyle How often, if ever, have you done controlled breathing or breathing exercises, either on their own (i.e., "breathwork") or while doing another activity such as yoga or meditation? I've never done this before,I did this regularly in the past, but not currently,I've tried it in the past, but it wasn't for me,I've done this in the past, but not regularly,I do this at least once a month
Lifestyle Which of the following statements best describes your cannabis consumption in a legalized state? I haven’t consumed cannabis-based products for recreational purposes within the past 12 months but I am open to consume it again in the future,I have never tried cannabis-based products for recreational purposes but I am open to it in the future,I have never tried cannabis-based products and I do not intend to,I have quit cannabis consumption and I do not plan to consume it again,I consumed some cannabis-based product (flower, drink, edible, vape, etc.) in the past 12 months for recreational purposes
Lifestyle How often do you use e-cigarettes per week? Five times a week,Three times a week,Four times a week,I do not use e-cigarettes,Every day of the week,Twice a week,Once a week,Six times a week
Lifestyle What is your current relationship status, and for how long have you been in your current relationship or been single? Married/domestic partnership, 1-2 years,Married/domestic partnership, less than 1 year,In a relationship, 2-3 years,Married/domestic partnership, more than 3 years,Single, 2-3 years,Single, 1-2 years,In a relationship, more than 3 years,In a relationship, less than 3 months,In a relationship, 6 months to 1 year,Separated/divorced/widowed, less than 1 year,Single, less than 1 year,In a relationship, less than 6 months,Separated/divorced/widowed, more than 3 years,Single, more than 3 years,Separated/divorced/widowed, 1-2 years,Separated/divorced/widowed, 2-3 years,Married/domestic partnership, 2-3 years,In a relationship, 1-2 years
Lifestyle Select the genres of media (TV shows, movies, podcasts) that you regularly or frequently consume: Drama (e.g., "The Shawshank Redemption", "Breaking Bad", "Homecoming"),,Historical (e.g., "Schindler's List", "The Crown", "Hardcore History"),,I don't consume media on a regular basis,Sci-Fi (e.g., "Blade Runner 2049", "Stranger Things", "Welcome to Night Vale"),,Anime (e.g., "Spirited Away", "Attack on Titan", "Anime World Order"),,Western (e.g., "The Good, The Bad and The Ugly", "Westworld", "Legends of the Old West").,Horror (e.g., "Get Out", "The Haunting of Hill House", "Lore"),,Musical (e.g., "La La Land", "Glee", "The Hamilcast"),,Mystery (e.g., "Knives Out", "Sherlock", "S-Town"),,Romance (e.g., "The Notebook", "Outlander", "Modern Love"),,Documentaries (e.g., "Blackfish", "Planet Earth", "This American Life"),,Comedy (e.g., "Superbad", "The Office", "Comedy Bang! Bang!"),,True Crime (e.g., "Zodiac", "Making a Murderer", "Serial"),,Fantasy (e.g., "The Lord of the Rings: The Fellowship of the Ring", "Game of Thrones", "LeVar Burton Reads"),,Action (e.g., "Mad Max: Fury Road", "24", "Mission To Zyxx"),,Adult Animation (e.g., "South Park: Bigger, Longer & Uncut", "Rick and Morty", "The Animation Podcast"),,Fictional Police Procedurals (e.g., "Se7en", "Law & Order: SVU", "Criminal"),
Lifestyle How often do you eat at fast food restaurants such as McDonald's, Burger King, Taco Bell, or others? Once a month,Less than once a month,2-3 times a month,Once a week or more,I never eat fast food
Lifestyle How often do you consume coffee? Daily,Several times a week,A few times a month,Never,Once a week,Rarely
Lifestyle What best describes your current intentions regarding buying a home? Considering the possibility of buying a home in the future,Actively searching to buy a home,Interested in buying a home, but not actively searching,Currently have no intention to buy a home
Lifestyle Do you play basketball? I play basketball regularly,I tried before, but I don’t have my own basketball equipment,I used to play basketball long time ago,I play basketball occasionally,No, I don’t play basketball
Lifestyle Which of the following newspapers do you read regularly? ChoicFinancial Timese 8,Los Angeles Times,The Guardian,The Washington Post,The Times (UK),The Wall Street Journal,The New York Times,USA Today,Chicago Tribune,The Boston Globe,Other
Lifestyle What is the fuel type of the vehicle you drive mainly use? Diesel,Plug-In Hybrid,Natural gas,Battery Electric,Fuel cell electric,Gasoline,Hybrid,Other
Lifestyle How many cigarettes do you smoke a day? 4 to 6 cigarettes,I don't smoke cigarettes,Less than one a day,1 to 3 cigarettes,More than 10 cigarettes,7 to 10 cigarettes
Lifestyle Have you ordered prepared food using one or more of the mobile food delivery providers listed in the last 90 days? Uber Eats,Other,GrubHub,Caviar,Postmates,DoorDash
Lifestyle Which musical instrument do you play? Cello,Trumpet,Clarinet,Guitar,Piano,Flute,Harp,I do not play an instrument,Other,Drums,Saxophone,Violin
Lifestyle Do you and your partner(s) engage in romantic and/or sexual relationships with multiple people? Yes,No
Lifestyle Which of the following sports have you watched regularly during the past year? Hockey (NHL),College Football,Basketball (NBA),I haven't regularly watched any sports in the past year,Motor Racing,Martial Arts or Boxing/Wrestling,Baseball,Football (NFL),Horse racing,College Basketball,Soccer
Lifestyle Have you purchased a nonmotorized, recreational watercraft, such as a kayak, canoe, or raft, within the past 5 years?\n Yes,No
Lifestyle Do you play baseball? I play baseball occasionally,No, I don’t play baseball,I tried before, but I don’t have my own baseball equipment,I used to play baseball long time ago,I play baseball regularly
Lifestyle Which of the following hobbies or interests do you genuinely consider yourself knowledgeable about? Nutrition & Healthy Cooking,Travel & Tourism,Other,Fitness & Home Workouts,Tech Gadgets & Electronics,Puzzle Solving,Skincare Routines,Fashion & Style,General Crafting (knitting, crochet, scrapbooking, etc.),Beauty & Personal Care,Fishing,Cooking & Baking,Smart Home Devices,Video Games,DIY & Home Improvement,Gym/Weight Training,Personal Finance & Investing,Boating & Water Sports,Programming & Coding,Board Games & Tabletop RPGs,Swimming,Music (instruments, production, performance),Photography & Videography,Reading & Literature,Pet Care & Training,RV & Road Trips,Collectibles & Memorabilia,Home Organization & Décor,Painting & Drawing,Car Maintenance & Enthusiasm,Camping & Hiking,Skiing and Snowboarding,Yoga & Pilates,Gardening & Indoor Plants
Lifestyle Do you play badminton? I used to play badminton long time ago,I play badminton regularly,No, I don’t play badminton,I play badminton occasionally,I tried before, but I don’t have my own badminton equipment
Lifestyle When was the last time you tried to quit smoking, if at all? Currently trying to quit smoking (i.e. within the last month),1-3 months ago,4-6 months ago,7-12 months ago,More than 1 year ago,Never tried to quit smoking,Don't know / not applicable,Prefer not to say
Lifestyle How many cigarettes do you smoke a day? Less than 4 times a month,1-6 times a week,Once a day,2-5 times a day,6-10 times a day,11-19 times a day,More than 20 times a day,Not applicable / rather not say
Lifestyle Do you play a musical instument, if so for how many years? No. I don't play a musical instrument,Yes. For 0-1 years.,Yes. For 1-2 years.,Yes. For 2-3 years.,Yes. For 3-4 years.,Yes. For 5+ years.
Lifestyle Do you own/hold any cryptocurrencies? Yes,No
Lifestyle Do you own an electric vehicle charger or charging point? Yes,No
Lifestyle How many hours per week do you typically drive? Less than an hour,1 - 7 hours,8 - 14 hours,15 - 20 hours,20+ hours,I do not drive
Lifestyle Do you have experience creating illustrations? Yes, I am a professional illustrator,Yes, I have some experience creating illustrations as part of my work,Yes, I have experience creating illustrations in a non-professional capacity,No, I do not have experience creating illustrations
Lifestyle Do you actively engage as any of the following? Influencer,Blogger,Video content creator,Musician,Artist,Designer,Photographer,Travel guide writer,AI creative,Engaged online community member,Prompt engineering,None of the above,Actor
Lifestyle What is your current car ownership status? I own a car,I lease a car,I both own and lease a car,I do not own or lease a car
Lifestyle What type of car do you have? Petrol,Diesel,Hybrid,Electric
Lifestyle Do you regularly use electronic cigarettes and/or tobacco products (e.g. cigarettes, cigars)? Regularly use both tobacco products and e-cigarettes,Previously smoked tobacco products. Now only use e-cigarettes,Only ever used e-cigarettes regularly (not tobacco products),Do not use e-cigarettes or tobacco products,Only use tobacco products,Rather not say
Lifestyle Which best describes your diet? I do not follow any diet,Vegetarian Diet (you refrain from the consumption of meat (red meat, poultry, seafood, insects and the flesh of any other animal),Pescatarian diet (your diet includes fish and seafood, but not the flesh of other animals),Vegan Diet (you refrain from eating any animal products),Weight Watchers Diet,South Beach Diet,Raw Food Diet,Mediterranean Diet,Atkins Diet,The Zone Diet,5-2 Diet,Ketogenic Diet,Prefer not to say,I follow a diet that isn't listed here
Lifestyle When was the last time you travelled abroad? In the last month,In the last 3 months,In the last 6 months,In the last year,Not in the last year,Rather not say,Never
Lifestyle How many units of alcohol do you consume per week on average? 0,1-4,5-9,10-13,14+
Lifestyle How often do you engage in physical exercise per week? Never (0 – 60 minutes per week),Sometimes (60 – 150 minutes per week),Often (more than 150 minutes per week),Rather not say
Lifestyle How many hours per week do you spend playing video games? 0-3 hours,3-6 hours,6-9 hours,10-12 hours,13 hours or more
Lifestyle Do you meditate? Yes,No,Rather not say
Lifestyle Do you have any dietary restrictions? Vegetarian,Vegan,Gluten-free,Sugar-free,Dairy/lactose-free,Milk allergy,Eggs allergy,Nut allergy,Soy allergy,Wheat or grain allergy,Fish allergy,Fish allergy,Shellfish allergy,Other food allergies,Other dietary restriction,None,Rather not say
Lifestyle What music streaming services do you use regularly? Spotify,Apple Music,YouTube Music,Deezer,Tidal,Soundcloud,BBC Sounds,Pandora,Qobuz,Other,I don't use music streaming services
Lifestyle Which of these TV streaming services do you use? Netflix,Amazon Prime Video,Disney+,HBO Max,Peacock,Paramount+,Hulu,Apple TV+,Discovery+,NOW TV,Crunchyroll,Funimation,BBC iPlayer,ESPN+,I don't use any of these services,ReelShort,DramaBox,GoodShort,FlexTV,ShortMax,MoboReels,XITE
Lifestyle Which of the following airlines have you flown with? Aegean Airlines,Aer Lingus,Aeroflot,Aerolineas Argentinas,Aeromexico,Air Arabia,Air Astana,Air Austral,Air Baltic,Air Belgium,Air Canada,Air Caraibes,Air China,Air Corsica,Air Dolomiti,Air Europa,Air France,Air India,Air India Express,Air Macau,Air Malta,Air Mauritius,Air Namibia,Air New Zealand,Air North,Air Seoul,Air Serbia,Air Tahiti Nui,Air Transat,Air Vanuatu,AirAsia,AirAsia X,Aircalin,Alaska Airlines,Alitalia,Allegiant,American Airlines,ANA,Asiana,Austrian,Avianca,Azerbaijan Hava Yollary,Azores Airlines,Azul,Bamboo Airways,Bangkok Airways,British Airways,Brussels Airlines,Caribbean Airlines,Cathay Dragon,Cathay Pacific,Cayman Airways,CEBU Pacific Air,China Airlines,China Eastern,China Southern,Condor,Copa Airlines,Croatia Airlines,Czech Airlines,Delta,easyJet,Edelweiss Air,Egyptair,EL AL,Emirates,Ethiopian Airlines,Etihad,Eurowings,EVA Air,Fiji Airways,Finnair,flydubai,FlyOne,French bee,Frontier,Garuda Indonesia,Gol,Gulf Air,Hainan Airlines,Hawaiian Airlines,Helvetic Airways,HK Express,Hong Kong Airlines,Iberia,Icelandair,IndiGo Airlines,InterJet,Japan Airlines,Jeju Air,Jet2,JetBlue,Jetstar,Jin Air,Kenya Airways,KLM,Korean Air,Kulula,La Compagnie,LATAM,Lion Airlines,LOT Polish Airlines,Lufthansa,Luxair,Malaysia Airlines,Mango,Middle East Airlines,Nok Air,Nordwind Airlines,Norwegian Air International,Norwegian Air Shuttle,Norwegian Air Sweden,Norwegian Air UK,Oman Air,Pakistan International Airlines,Peach,Pegasus Airlines,Philippine Airlines,Porter,Qantas,Qatar Airways,Regional Express,Rossiya - Russian Airlines,Royal Air Maroc,Royal Brunei,Royal Jordanian,RwandAir,Ryanair,S7 Airlines,SAS,Saudia,Scoot Airlines,Shanghai Airlines,Silkair,Silver,Singapore Airlines,Skylanes,South African Airways,Southwest,SpiceJet,Spirit,Spring Airlines,Spring Japan,SriLankan Airlines,Sun Country,Sunclass Airlines,Sunwing,SWISS,Swoop,TAAG,TACA,TAP Portugal,THAI,tigerair Australia,Transavia Airlines,TUI UK,TUIfly,Tunis Air,Turkish Airlines,Ukraine International,United,Ural Airlines,UTair Aviation,Uzbekistan Airways,Vietnam Airlines,Virgin Atlantic,Virgin Australia,Vistara,Viva Aerobus,Volaris,Volotea,Vueling Airlines,WestJet,Wizzair,Xiamen Airlines,Other airline (not listed),None of the above
Lifestyle Which musical instrument do you play? Accordion,Afghani guitar,Alghoza,Bagpipes,Banjo,Bass guitar,Bassoon,Berimbau,Bongo,Box drum,Cello,Chimta,Clarinet,Clavichord,Cor anglais,Cornet,Cymbal,Dhime,Didgeridoo,Dizi,Double bass,Drum kit,Ektara,Erhu,Esraj,Euphonium,Fiddle,Florguitar,Flute,French horn,Ghatam,Glass harmonica,Glockenspiel,Gong,Guitar,Guqin,Guzheng,Hammered dulcimer,Hang,Harmonica,Harmonium,Harp,Harpsichord,Hulusi,Hurdy gurdy,Indian Banjo,Jaw harp,Kalimba,Lute,Lyre,Mandolin,Marimba,Melodica,Oboe,Ocarina,Octobass,Organ,Otamatone,Oud,Pan Pipes,Panduri,Pennywhistle,Piano,Piccolo,Pipa,Pungi,Rabab or rubab,Recorder,Santoor,Sarangi,Sarinda,Sarod,Saxophone,Shehnai,Sheng,Sitar,Steelpan,Stylophone,Suona,Suroz,Sursinger,Synthesizer,Tabla,Tambourine,Theremin,Thunder tube (Spring drum),Timpani,Triangle,Trombone,Trumpet,Tuba,Ukulele,Veena,Viola,Violin,Whamola,Xylophone,Zither,Other/not listed
Lifestyle Do you have active subscriptions for any of the following categories? Media (e.g. Gaming, Movies, Music, Books),Personal Development (e.g. Languages, Crafts, Fitness, Meditation),Health (mental and physical),Products shipped to your door (e.g. household products),Food/Drink delivery,Software (e.g. Adobe, MS, cloud storage),Finance (e.g. insurance, premium banking),I don't have any subscriptions in these categories,AI tools (e.g ChatGPT, Google Gemini)
Lifestyle Which of the following services do you often listen to while driving? AM/FM Radio,Spotify,Pandora,SiriusXM,Apple Music,Amazon Music,Youtube+ Music,Audible,None of the above
Lifestyle What kind of pets do you own? Dog,Cat,Fish,Bird,Rabbit,Reptile,Other small mammal (e.g. hamster),Other,N/A,Do not have a pet
Lifestyle Which of the following categories of hobbies are you strongly interested in? Please choose up to THREE (3) categories - the ones you're most interested in: Art,Economics,Entrepreneurship,Literature,Marketing,Mathematics,Health & Fitness,Music,Philosophy,Politics,Psychology,Science,Sociology,Sports,Travelling,Video Games
Personal What is your sexual orientation? Heterosexual,Bisexual,Asexual,Prefer not to say,Homosexual,Sexual orientation not listed
Personal Which racial group do you belong to? White,Hawaiian,Samoan,Vietnamese,An ethnicity not listed here,Korean,Japanese,Guamanian,Other,Prefer not to say,American Indian or Alaska Native,Filipino,Chinese,Black or African American,Asian Indian
Personal Are you a U.S. citizen? No,I’d rather not say,Yes
Personal Which of the following languages are you a fluent speaker? Japanese,Russian,German,Chinese,French,Italian,English,Spanish,None of the above
Personal Do you identify yourself as part of the LGBTQ+ community? Yes,No,Prefer not to say
Personal Which racial group do you belong to? White,Black,Asian,Mixed,Other,Prefer not to say
Personal Are you left or right-handed? Right-handed,Left-handed,Ambidextrous
Personal What is your sexual orientation? heterosexual,homosexual,bisexual,asexual,other,Rather not say
Personal Which of the following is your primary spoken language? Afrikaans,Albanian,Amharic,Arabic,Armenian,Basque,Belarusian,Bengali,Bulgarian,Burmese,Cantonese,Catalan,Chinese,Croatian,Czech,Danish,Dari,Dutch,Dzongkha,English,Esperanto,Estonian,Faroese,Farsi,Finnish,French,Gaelic,Galician,Georgian,German,Greek,Gujarati,Hakka,Hebrew,Hindi,Hungarian,Icelandic,Indonesian,Inuktitut,Italian,Japanese,Khmer,Korean,Kurdish,Laotian,Lappish,Latvian,Lithuanian,Macedonian,Malay,Malayalam,Maltese,Mandarin,Nepali,Norwegian,Papiamento,Pashto,Polish,Portuguese,Punjabi,Romanian,Russian,Scots,Serbian,Slovak,Slovenian,Somali,Spanish,Swahili,Swedish,Tagalog-Filipino,Tajik,Tamil,Telugu,Thai,Tibetan,Tigrinya,Tongan,Turkish,Turkmen,Twi,Ukrainian,Urdu,Uzbek,Vietnamese,Welsh,Other
Politics Generally speaking do you think of yourself as a Republican, a Democrat, an Independent, or something else? Prefer not to say,Independent,Something else,Republican,Democrat
Politics Where would you place yourself along the political spectrum? I don’t know,Prefer not to say,Somewhat Liberal,Moderate,Somewhat Conservative,Conservative,Liberal
Politics Generally speaking do you think of yourself as a Republican, a Democrat, an Independent, or something else? Democrat,Republican,Independent,Other,None
Politics Where would you place yourself along the political spectrum? Conservative,Moderate,Liberal,Other,N/A
Shopping How often do you shop in the following category? Health & Household: OTC Medications, Prescriptions, etc Once a Year,Weekly,Daily,Almost Never,Monthly
Shopping How often do you shop in the following category? Beauty & Personal Care: Cosmetics, skin/hair care, fragrances, shaving supplies, etc. Daily,Almost Never,Monthly,Weekly ,Once a Year
Shopping How often do you shop in the following category? Baby: Diapers, wipes, feeding supplies, baby clothes, furniture, etc. Daily,Weekly,Almost Never,Monthly,Once a Year
Shopping How often do you shop in the following category? Home & Kitchen: Cookware, appliances, bakeware, dinnerware, furniture, decor, etc. Daily,Monthly,Weekly,Once a Year,Almost Never
Shopping How often do you shop in the following category? Toys & Games: Classic toys, educational toys, electronic toys, games, puzzles, etc. Daily,Almost Never,Monthly,Weekly,Once a Year
Shopping How often do you shop in the following category? Food: Snacks, pantry staples, condiments, international foods, etc. Weekly,Monthly,Once a Year,Almost Never,Daily
Shopping How often do you shop in the following category? Books: Physical books across all genres, including fiction, non-fiction, textbooks, etc. Monthly,Weekly,Almost Never,Once a Year,Daily
Shopping How often do you shop in the following category? Appliances: Large and small kitchen appliances, vacuums, air conditioners, etc. Almost Never,Weekly,Daily,Once a Year,Monthly
Shopping How often do you shop in the following category? Automotive Parts & Accessories: Car parts, batteries, tools, car care products, etc. Weekly,Almost Never,Once a Year,Monthly ,Daily
Shopping How often do you shop in the following category? Kindle eBooks: Digital ebooks for Kindle devices and apps Once a Year,Monthly,Almost Never,Daily,Weekly
Shopping How often do you shop in the following category? Industrial & Scientific: Lab equipment, safety gear, tools, machinery, etc. Weekly,Once a Year,Monthly,Daily,Almost Never
Shopping How often do you shop in the following category? Furniture: Sofas, beds, tables, chairs, outdoor furniture, etc. Almost Never,Once a Year,Daily,Weekly,Monthly
Shopping How often do you shop in the following category? Luggage & Travel Gear: Suitcases, backpacks, duffel bags, travel accessories, etc. Almost Never,Once a Year,Weekly,Monthly,Daily
Shopping How often do you shop in the following category? Entertainment Collectibles: Memorabilia from movies, TV shows, video games, etc. Daily,Weekly,Almost Never,Once a Year,Monthly
Shopping How often do you shop in the "Health & Household: Vitamins, Supplements, Natural Health Products, Dietary Supplements, Herbs etc." category? Once a Year,Almost Never,Monthly,Daily,Weekly
Shopping Have you purchased an air mattress within the past 3 years? No,Yes
Shopping Have you bought or are you open to buying home furnishings from an online-only retailer? Yes,No
Shopping How often do you shop in the following category? Movies & TV: DVDs, Blu-rays, digital downloads, streaming services Daily,Weekly,Almost Never,Monthly,Once a Year
Shopping How often do you shop in the following category? Software: Computer software, video games, etc. Monthly,Once a Year,Almost Never,Daily,Weekly
Shopping How often do you shop in the following category? Clothing, Shoes & Jewelry: Clothing, footwear, jewelry, watches, etc. Almost Never,Weekly,Daily,Once a Year,Monthly
Shopping Which of the following items have you bought within the last year? Cutting Board,Coffee Maker,Dish Soap,Plates/Bowls,Pocket Lighter,Utility Lighter,Kitchen Knife,Can Opener,Coffee Mug,Napkins,Kitchen Scrubber
Shopping Which of the following statements best describes your experience with Intex blow-up pools: I have purchased a blow-up pool, but it was not an Intex.,I have not purchased a blow-up pool of any kind,I have purchased a blow-up pool, but I am not sure what the brand was.,I have purchased an Intex blow-up pool.
Shopping How often do you shop in the following category? Pet Supplies: Food, treats, toys, beds, leashes, etc. Almost Never,Weekly,Once a Year,Monthly,Daily
Shopping How often do you shop in the following category? Office Products: Paper, pens, notebooks, printers, ink cartridges, etc. Monthly,Once a Year,Daily,Almost Never,Weekly
Shopping When was your last online home furnishings purchase? Within the last 12-24 months,Within the last 25-36 months,More than 36 months ago,Less than 12 months ago
Shopping How often do you shop in the following category? Patio, Lawn & Garden: Plants, seeds, gardening tools, outdoor furniture, grills, etc. Monthly,Weekly,Almost Never,Once a Year,Daily
Shopping How often do you shop in the following category? Grocery & Food: Produce, dairy products, prepared meals, specialty foods, etc. Almost Never,Weekly,Daily,Monthly,Once a Year
Shopping How often do you shop in the following category? Tools & Hardware: Power tools, hand tools, building supplies, etc. Daily,Almost Never,Once a Year,Monthly,Weekly
Shopping How often do you shop in the following category? Digital Music: MP3 downloads and streaming services Once a Year,Monthly,Weekly,Almost Never,Daily
Shopping How often do you shop in the following category? Arts, Crafts & Sewing: Supplies for painting, drawing, sculpting, sewing, knitting, etc. Almost Never,Weekly,Daily,Monthly,Once a Year
Shopping How often do you shop in the following category? Electronics: TVs, audio equipment, video game consoles, etc. Almost Never,Weekly,Monthly,Once a Year,Daily
Shopping How often do you shop in the following category? Cameras & Photo: Cameras, lenses, tripods, photo accessories, etc. Daily,Weekly,Once a Year,Monthly,Almost Never
Shopping How often do you shop in the following category? Collectibles & Fine Art: Coins, stamps, antiques, artwork, etc. Once a Year,Weekly,Daily,Almost Never,Monthly
Shopping How often do you shop on Amazon? Weekly,Monthly,Yearly,I have never shopped on Amazon,Rarely,Daily
Shopping Which brands do you consistently patronize and consider yourself a loyal advocate for? Dunkin' Donuts,Walgreens,Timberland,United,Bose,Aldi,Hershey's,JBL,Adidas,Merrell,Domino's,CVS,McDonald's,The North Face,Lego,Southwest,Verizon,Delta,AT&T,Walmart,Publix,American Airlines,Target,Kroger,Nike,Tylenol,Nestle,Advil,Starbucks,Hasbro
Shopping How often do you shop in the following category? Garden & Outdoor: Plants, seeds, gardening tools, patio furniture, grills, etc. Monthly,Almost Never,Daily,Once a Year,Weekly
Shopping Which of the following shopping memberships are you a part of? Costco,Other,Target RedCard,ShopRunner,Amazon Prime,Sam's Club,Walmart+
Shopping How often do you shop in the following category? Video Games: Video game consoles, games, accessories, etc. Weekly,Daily,Once a Year,Monthly,Almost Never
Shopping How often do you shop in the following category? Computers: Laptops, desktops, tablets, monitors, computer components, etc. Daily,Once a Year,Almost Never,Monthly,Weekly
Shopping How often do you shop in the following category? Lawns & Garden: Plants, seeds, fertilizers, tools, outdoor furniture, etc. Weekly,Daily,Monthly,Almost Never,Once a Year
Shopping How often do you shop in the following category? Sports & Outdoors: Sporting equipment, apparel, footwear, camping gear, etc. Almost Never,Daily,Weekly,Monthly,Once a Year
Shopping How often do you shop in the following category? Jewelry: Fine jewelry, fashion jewelry, watches, etc. Daily,Weekly,Almost Never,Once a Year,Monthly
Shopping How often do you shop in the following category? Cell Phones & Accessories: Smartphones, cases, chargers, headphones, etc. Once a Year,Monthly,Almost Never,Daily,Weekly
Shopping How often do you shop in the following category? Musical Instruments: Guitars, pianos, drums, sheet music, etc. Daily,Weekly,Once a Year,Monthly,Almost Never
Shopping How often do you shop in the following category? Beverages: Coffee, tea, soda, juice, alcoholic drinks, etc. Once a Year,Almost Never,Monthly,Weekly,Daily
Shopping How often do you shop in the following category? Health & Household: Vitamins, Supplements, Natural Health Products, Dietary Supplements, Herbs etc. Weekly,Once a Year,Monthly,Almost Never,Daily
Shopping How often do you shop in the following category? Business & Industrial: Office supplies, industrial equipment, cleaning supplies, etc. Weekly,Monthly,Daily,Almost Never,Once a Year
Shopping How involved are you in deciding what home furnishings to buy for your home? I make all or most of the decisions,Someone else makes all or most of the decisions,I share decision-making equality
Shopping How often (on average) do you purchase clothing online? More than once a week,About once per week,Several times a month,About once a month,Once in a few months or longer,Never,Don’t know/ rather not say
Shopping How often (on average) do you purchase your groceries online? More than once a week,About once per week,Several times a month,About once a month,Once in a few months or longer,Never,Don’t know/rather not say
Shopping How often (on average) do you shop online? More than once a week,About once per week,Several times a month,About once a month,Once in a few months or longer,Never,Don't know/ Rather not say
Shopping Do you purchase any of the following 'free from' products? Soya milk,Almond milk,Oat milk,Coconut milk,Rice milk,Hazelnut milk,Dairy free yogurt,Dairy free spreads,Dairy free desserts,Gluten free products,None of the above,Don't know / rather not say
Shopping What brand of car do you own? Alfa Romeo,Audi,BMW,Buick,Cadillac,Chevrolet,Citroen,Daewoo,Fiat,Ford,GMC,Honda,Hyundai,Jaguar,Jeep,Kia,Land Rover,Mercedes-Benz,MG,Mini,Mitsubishi,Nissan,Opel,Peugeot,Porsche,Renault,Rolls-Royce,SEAT,Skoda,Subaru,Suzuki,Toyota,Vauxhall,Volkswagen,Volvo,Other,Rather not say or N/A
Shopping Which of these camera types have you used? Action,DSLR,Mirrorless,Point & Shoot,Instant Print,Film,Smartphone,Rugged,None of the above / I don't know
Shopping Which of the following types of alcohol do you purchase regularly? Beer (incl. lager, ale, etc.),Whiskey,Vodka,Rum,Gin,Brandy,Red Wine,White Wine,Tequila,Cider,Other,None of the above
Shopping On which of the following consumer review websites do you have a personal user account? Amazon,TripAdvisor,Yelp,IMDB,Rotten Tomatoes,Other,Rather not say/NA
Shopping Which of the following types of soft drink do you tend to purchase/drink on a regular basis? Standard carbonated soft drinks (e.g. Fanta; Coca Cola),Diet/Zero/Low sugar carbonated soft drinks (e.g. Coke Zero; Pepsi Max),Fruit juice/Smoothies,Still bottled water,Sparkling bottled water,Flavoured/Vitamin water,Energy drinks (e.g. Red Bull; Monster),Still fruit drinks (e.g. Ice Tea; Oasis),Squash/Cordials,Premium soft drinks (e.g. Bottlegreen; Appletiser; Shloer),Other,N/A,Coffee,Tea
Technology What type of smartphone do you primarily use? Windows,Other,Blackberry,I do not use a smartphone,iPhone,Android
Technology Which of the following VR (Virtual Reality) Headsets have you used? Oculus Go,Google Daydream,Lenovo Mirage Solo,LG 360 VR,I have never used a VR headset before,Other,Samsung Gear VR,Oculus Rift,Playstation VR,HTC vive
Technology Do you have a TikTok account? Yes. I have a TikTok account but have not logged into the app for the last three months.,No. I don't have a TiKTok account.,Yes. I have a TikTok account and have logged in to the app recently.
Technology How often do you play Entertainment Mobile Games? I do not play entertainment mobile games,Less than 6 hours weekly,Greater than 15 hours weekly,11-15 hours weekly,6-10 hours weekly
Technology Have you used generative AI? No,Yes
Technology Which metaverse platforms are you currently using or have used before? Other,Decentraland,Virtuality,Oculus,Metahero,Bloktopia,Stageverse,Roblox,Everdome,Upland,Illuvium,Hyper Nation,Horizon World,Zepeto,Tangra,Axie Infinity,Star Atlas
Technology Which of the following social media or messaging platforms do you use? Bluesky,Twitch,Nextdoor,Gab,Signal,LINE,Telegram,WeChat,WhatsApp,I do not use any social media or messaging platforms,A social media or messaging platform not listed here,Messenger
Technology Do you have an account with Chat GPT that you are able to interface with? No,Yes
Technology Which of the following gaming platforms/services do you use? EA App,Steam,Epic Games,Other,Nintendo Switch (console),GoG,Amazon Games,Playstation Plus,Microsoft Store,PS Remote Play,Xbox (console),Ubisoft Connect,Xbox Game Pass,Playstation (console),Nintendo Switch Online
Technology At what level would you describe as your ability to write code in the programming language you most familiar with? Beginner,Intermediate,No programming ability,Expert,Advanced
Technology Which of the following services do you use? Reddit,YouTube,Twitter,Facebook,Snapchat,Other,TikTok,I do not use any social media services,Pinterest,Tumblr,LinkedIn,Instagram
Technology Which of these streaming services do you subscribe to? Paramount+,Netflix,None of the above,Max,Apple TV+,Starz,Peacock,Youtube Premium,Other,Google Play,Disney+,Amazon Prime,Showtime,Britbox,Hulu
Technology Which of the following have you used AI for? Educational purposes, such as tutoring or interactive learning modules.,Writing or editing text, such as emails, articles, or creative writing.,Personalized recommendations (movies, music, products, etc.).,Home automation and smart devices.,Language translation or learning tools.,Financial planning or investment advice.,Playing or creating video games.,Virtual assistants for scheduling, reminders, or information retrieval.,Generating or enhancing music and sound effects.,Social media management, like content creation or audience engagement.,Customer service, through chatbots or automated responses.,Navigation and travel planning.,Data analysis and visualization for research or business insights.,Creating or editing images and art.,Health and fitness, including workout personalization and tracking.
Technology How many times did you tweet on Twitter in the last 12 months (excluding retweets)? 0 times,1-3 times,4-20 times,20-100 times,more than 100 times,N/A
Technology Do you own a VR (Virtual Reality) headset? Yes,No,Don't know / other,Not applicable / rather not say
Technology How often a week do you use Ai or tools that use Ai as part of your work Never,Once a Week,2-6 times a week,Every day,Multiple times every day
Technology Which operating system does your primary personal computer run? Chrome OS,macOS,Ubuntu,Windows 10 Home Edition,Windows 10 Pro Edition,Windows 10 (Other Editions),Windows 10 (Unsure of the edition),Windows (Other versions),Other,I don't have a personal computer,Don't know / rather not say,Windows 11
Technology Which of the following types of games are you interested in playing at least occasionally? Please select all that apply: Computer games,Console games,Handheld console games,Free-to-play mobile games,Premium mobile games (pay to download),Esports games,Virtual reality games,Online casino games,Collectible card games,Board games,None of the above,Don't know / rather not say
Technology Have you engaged in any of the following simulated experiences before? Choose all that apply: Virtual reality,Augmented reality,Mixed reality,Other,Not applicable / rather not say
Technology Which of the below assistive technologies do you use when using computers and/or other devices? Screen reader,Adaptive keyboard,Screen magnification software,Text reader,Speech input software,I use other type(s) of assistive technologies,I do not use any assistive technologies
Technology Do you own or create NFTs? I own one or more NFTs,I have created one or more NFTs,I have considered buying an NFT, but haven’t done so,I have considered creating an NFT, but haven’t done so,I have not considered buying an NFT,I have not considered creating an NFT,I don’t know what an NFT is
Technology Which of the following cloud storage solutions do you use? Amazon Cloud Drive,Backblaze,Box,Dropbox,Google Drive,IDrive,Icedrive,MEGA,pCloud,OneDrive,Proton Drive,Sync,My provider is not listed,I don't use any cloud storage solutions,Amazon Photos,Google Photos,Icloud,Verizon Cloud,AT&T Personal Cloud
Technology Which of the following social media or messaging platforms do you use? Facebook,Youtube,Twitter,Linkedin,Pinterest,Google Plus,Tumblr,Instagram,Reddit,VK (ВКонтакте),Flickr,Vine.co,Meetup,ask.fm,N/A, Rather not say, None of the above,Snapchat,TikTok,Medium
Work Have you ever worked in one of these cosmetology professions? Hair Stylist,Esthetician,Beauty Consultant,Makeup Artist,Nail Technician,Hair Color Specialist,Clothing Stylist,Barber,Other
Work Experienced a job loss in the past 24 months No,Yes
Work Do you regularly provide unpaid care-work for someone? Yes, for my own child/children. ,Yes, for someone else's child/children.,No,Yes, for an adult over 65 years of age. ,Yes, for an adult under 65 years of age.
Work Approximately how many years of work experience do you have? 3 years,30+ years,5 years,16 to 20 years,11 to 15 years,9 years,6 years,8 years,26 to 30 years,4 years,10 years,7 years,2 years,1 year,0 years,21 to 25 years
Work What is your job title, level or responsibility? Consultant,Assistant or Associate,Vice President (EVP, SVP, AVP, VP),Manager (Group Manager, Sr. Manager, Manager, Program Manager),None of the above,Internal,Volunteer,C-Level (eg CEO, CFO), Owner, Partner, President,Administrative (Clerical or Support Staff),Director (Group Director, Sr. Director, Director),Analyst
Work Are you currently seeking a job? I am interested in a new job but am in no rush,I am just looking around,I need a job soon,I need a job as soon as possible,I am not looking for a job at all
Work What is your current work arrangement? I am unemployed,I am retired,I work mostly in-person, but occasionally work remotely,I work in-person all of the time,I work roughly half the time in-person and the other half remotely,I work mostly remotely, but occasionally work in-person,I work remotely all of the time
Work Which of the following best describes the sector you primarily work in? Government & Public Administration,Finance,Arts,Legal,Retail,Information Technology,Manufacturing,Business Management & Administration,Medicine,Education & Training,Agriculture, Food and Natural Resources,Architecture and Construction,Other,Science, Technology, Engineering & Mathematics,Military,Transportation, Distribution & Logistics,Hospitality & Tourism,Policing,I’d Rather Not Say,Social Sciences,Retired,Marketing and Sales
Work How many hours do you work per week? 21-30 hours,1-10 hours,51-60 hours,More than 60 hours,41-50 hours,31-40 hours,11-20 hours
Work Which of the following professional associations do you belong to? Society for Human Resource Management (SHRM),National Society of Professional Engineers (NSPE),American Society of Civil Engineers (ASCE),National Education Association (NEA),American Public Health Association (APHA),I don't belong to any professional association,International Brotherhood of Electrical Workers (IBEW),United Auto Workers (UAW),Sheet Metal, Air, Rail and Transportation Workers (SMART),United Brotherhood of Carpenters and Joiners of America (UBC),Other professional association not listed,International Association of Machinists and Aerospace Workers (IAM),Institute of Electrical and Electronics Engineers (IEEE),National Association of Realtors (NAR),American Psychological Association (APA),United Association of Plumbers and Pipefitters (UA),American Society of Mechanical Engineers (ASME),American Nurses Association (ANA),Transport Workers Union of America (TWU),United Steelworkers (USW),United Food and Commercial Workers (UFCW)
Work Are you an active duty military member? I am a veteran but not active duty,Yes, I am an active duty military member,No, I am not an active duty military member
Work Are you a certified yoga instructor? No, I am not a certified yoga instructor,I practice yoga but am not certified,Yes, I am a certified yoga instructor
Work Have you pursued any of the following careers full or part time in the past 5 years? Animator,Other creative professional career,Designer,Marketer,Visual Artist/Illustrator,Author/Writer,Influencer,Actor/Performance Artist
Work How many books have you published within the last year? None,> 10,6-10,1-5
Work Do you work in the field of renewable energy? No, I do not work in the field of renewable energy,I work in a related field,Yes, I work in the field of renewable energy
Work Are you a US veteran? No,Yes
Work Are you a real estate agent? No,Yes
Work What is your current work arrangement? Full-Time,Part-Time,Due to start a new job within the next month,Unemployed (and job seeking),Not in paid work (e.g. homemaker', 'retired or disabled),Other
Work How do you typically commute/travel to work? by car,by bus,by tube/metro/tram/train,by bike,by foot/walking,other,by motorcycle
Work Are you employed in any of the following roles? Financial advisor (at a wealth management firm),PR & Corporate Communications professional (including PR Agency staff),Data scientist (not in a government role),Consultant (at a management consulting firm),Trader (in stock/shares/bonds),Portfolio managers (at an asset management firm),Researcher in a corporation or management consultancy (not in a university or government),None of the above
Work Are you retired from work? Yes,No,Retired but still volunteer,Rather not say
Work Are you employed in any of the following roles? Teacher,Journalist,Copywriter/marketing/communications role,Creative Writing role,Recruitment consultant / CV coach / Professional development coach or similar,Financial advisor,Therapist / Well-being counsellor / Nutritionist / Personal Trainer or similar,Coding, technical writing or Systems administration,Translator or language/cultural expert,Visual/Audio Creative role (e.g. designer/photographer/musician),Human resources,None of the above,Events Management
Work Which of the following best describes the sector you primarily work in? Agriculture Forestry Fishing and Hunting,Arts Design Entertainment and Recreation,Aviation,Broadcasting,College University and Adult Education,Computer and Electronics Manufacturing,Construction,Emergency service,Finance and Insurance,Fishery,Food processing and service,Forestry,Government and Public Administration,Graphic Design,Grocery,Health Care and Social Assistance,Homemaker,Hotel and Food Services,Information Services and Data Processing,Legal Services,Manufacturing,Market Research,Medical/healthcare,Military,Mining,Nuclear Power,Oil and Gas,Other Education Industry,Other Industry / None of the above,Other Information Industry,Other Manufacturing,Police,Primary/Secondary (K-12) Education,Product Development,Publishing,Real Estate Rental and Leasing,Religious,Research laboratories,Retail,Sanitation,Scientific or Technical Services,Software,Telecommunications,Tourism and hospitality,Transportation and Warehousing,Utilities,Veterinary,Wholesale,Video Games,Accounting,Architecture,Automotive,Consulting,Engineering,Environmental Services,Fashion,Non-Profit / Social Services,Pharmaceuticals / Bio-tech,Wellness / Beauty
Work Have you engaged in entrepreneurship/run your own business? I have in the past,I am currently doing this,I intend to in the future,Does not apply
Work How many hours do you work per week? 1-10 hours per week,11-20 hours per week,21-30 hours per week,31-40 hours per week,41-50 hours per week,51-60 hours per week,More than 60 hours per week,None
Work Which of these options best describes your personal experience of travelling for business? I regularly hire a car for business travel (5+ times a year),I own a car that I use for business travel,I regularly hire a van/truck for business travel (5+ times a year),I own a van/truck that I use for business travel,I regularly hire a pedal or electric bike for business travel (5+ times a year),I own a pedal or electric bike that I use for business travel,I regularly take the train for business travel (5+ times a year),I regularly take flights for business travel (5+ times a year),I do not regularly travel for business purposes

Note: You can only select one Advanced Targeting category per test. For additional filtering, combine it with Standard Demographics like age, gender, or income.


Can’t Find What You’re Looking For?

If you don’t see the targeting option you need, click [Request a new one?]

Let us know what you’re looking for — we may be able to add it for you.


Why Use Advanced Targeting?

  • Get more relevant, high-quality feedback
  • Focus your test on your actual target audience
  • No wasted credits on off-target respondents

No extra cost — it’s included in your standard response pricing


START FOR FREE

Uncover what actually drives clicks & conversions with feedback from real Amazon shoppers

Still need help? Contact Us Contact Us