What are Pinion Videos?

Pinion Videos™ are recordings of Amazon shoppers interacting with your product listing and sharing their thoughts. This approach gives insights into customers' browsing experience, helping sellers understand behavior patterns and preferences. By capturing real-time feedback, Pinion Videos™ show how potential buyers perceive your listing and what influences their purchase decisions.

What Can You Test with Pinion Videos?

Pinion Videos let you explore how real users interact with your product. Here’s what you can test:

• Usability: Watch how users navigate your product and spot any issues or confusing areas.
• First Impressions: See users’ initial reactions to your product’s look and feel.
• Feature Feedback: Get opinions on specific features—what works, what doesn’t, and what can be better.
• Comparison: Have users compare your product with others to understand your strengths and weaknesses.
• Ad or Content Testing: Check how your marketing materials come across to your audience.

Pinion Videos turn testing into a real connection with your users—fun, direct, and insightful.

What Type of Pinion Videos Can I Run?

Type of Video Test

Pinion offers different video test formats to match your research goals. Here are the main types:

We'll record shoppers viewing any URL as they answer up to 3 of your questions out loud.

We'll record shoppers viewing a search simulation you create as they answer up to 3 of your questions out loud.

Pre-defined Templates

To simplify your setup, you can also start with any of our pre-defined templates. . These templates offer a fast way to set up your test, as they come with pre-filled parameters that you can easily adjust to suit your needs. Here’s a look at the templates you can use:

Competitor Research Test: Share an Amazon search result page of your main keyword. Understand your market by seeing which competitors get attention and why.

Objection Test: Understand why shoppers are not buying your products and exactly what to do to fix it

Listing Optimization Test: Learn how your could make your listing better, more clear and get more ideas for what you should be split testing with polls.

Product Development: Validate your product idea by showing shared pictures via dropbox or a shared Google drive link. Uncover any issues before you go to market.

Start from Scratch: Setup your own test without any pre-defined values.