How Do You Setup a Pinion Ask Test?

Pinion Ask consists of four steps that guide you through setting up a test to gather valuable feedback from your audience.

Step 1: Internal Setup

This initial setup page is where you'll configure test parameters that only you can see—none of the shoppers will see what you input here. It's the behind-the-scenes work, where you define your learning objectives, and name your product or category.

1.1. What Are You Hoping To Learn?

What’s the key insight you’re looking for? This is your chance to define the key insights you’re looking for. Keep it clear and focused—this will help guide your test and make sure you get meaningful results.

1.2. Product/Category Name

Name your product or category to keep everything organized, especially when you have multiple tests running.

Step 2: Questions

This step is where you create the experience that your testers will interact with. You’ll add the questions you want to ask and set how they appear to your audience.

What Shoppers Will See

2.1. Before the test

You can provide optional background information for your testers. This is a great place to add a brief explanation or context that will help them understand the test. Keep it short and to the point.

2.2. Add Questions

Start building your question with the following tools and options:

Media Options:

• Add Image – Upload a custom image to support your question.
• Select from Gallery – Use an image from your existing gallery.
• Add Test – Insert a new item (such as a product or concept) for feedback.
• Add Link – Include a clickable URL for users to view before answering.

You can continue to add more questions as needed. Each question helps refine your insights and gives your audience a clear, focused task to complete.

Step 3: Audience

This is where you choose the right group of shoppers to take your poll. You’ll fine-tune who sees your test to ensure you get the most relevant feedback.

3.1. Who’s audience to use?

Use ProductPinion’s audience or bring in your own custom audience. You can always mix and match if needed.

3.2. How many shoppers?

You typically get more accurate results with at least 100 responses. Select 0 to create a test only for your audience

3.2.1. Standard Demographics

This settings help you narrow down your audience to those who fit your ideal customer profile. By default, you’ll have access to the fastest available shoppers, but you can customize further.

• Sex (Choose between Male or Female)
• Household Income (Select from a range of options)
• Age (Select from a range of age groups)
• Amazon Shopping Behavior (Choose from shoppers who fit specific Amazon shopping behaviors, like frequent buyers)
• Country (Select the country of your target audience)
• Language (Pick the language preference for the shoppers)

3.2.2. Advanced Targeting

This is where you can really drill down if you need more specific targeting:

3.2.3. Custom ProductPinion Audience

Build a very specific audience if needed.

Step 4: Review and Submit

In the final step, review all the details of the poll before submitting it to ensure everything is correct. If you realize there’s a mistake later on, you can always stop the test and make changes.