What are Pinion Polls?

Pinion Polls allow you to present different options to shoppers and collect valuable insights. Participants select their preferred option and provide a brief explanation of why they made their choice. This added layer of qualitative feedback helps you understand not just which option is most popular, but also the reasoning behind consumer preferences. Whether it's an emotional response, a preference for clarity, or a reaction to pricing and features, Pinion Polls provide deeper insights to help guide your marketing and product decisions.

What Can You Test with Pinion Polls?

Pinion Poll helps you test different types of content to see what connects best with your audience. By presenting multiple options and gathering real-time feedback, you can:

• Find the most engaging product images
• Optimize marketing copy for better results
• Identify the most appealing visual galleries
• Simulate shopping experiences to predict consumer behavior
• Rank choices to understand what matters most to customers

What Type of Pinion Polls Can I Run?

Type of Polls

Pinion Poll offers different testing formats to fit your needs. Pick the one that works best for you:

This test lets you display up to five image options and have participants choose their favorite. It’s a great way to see which product images, ad creatives, or website visuals grab the most attention.

A simple way to compare up to five variations of text content. Whether you're testing headlines, product descriptions, or ad copy, this test helps you find the most persuasive wording.

This test allows users to compare galleries of up to seven images each and select the one they prefer. It’s especially useful for brands that rely on visual storytelling, like fashion, travel, and lifestyle industries.

This unique test mimics an Amazon search results page, letting you experiment with different product listings under controlled conditions. Adjust images, titles, descriptions, and pricing to see what influences purchase decisions.

Let participants choose between 3 to 6 options and rank them in order of importance. This test helps businesses understand customer priorities when selecting product features, attributes, or services.

Pre-defined Templates

To simplify your setup, you can also start with any of our pre-defined templates. . These templates offer a fast way to set up your test, as they come with pre-filled parameters that you can easily adjust to suit your needs. Here’s a look at the templates you can use:

Tilted Image Test: Create a variation of your main image that’s tilted or on a different angle. Especially useful if competitors are typically straight on.

Human Element Test: Create a variation of your main image that shows your product with a person. Use white clothing to keep it isolated on white.

Popular Pick Test: See which competitor is getting all the clicks and why. Use the data to make your own main image better.

Back Packaging Test: If you have retail ready packaging, add it to the background of your main image. Make sure your product and package overlap.

Keyphrase Test™: Create a main image with a keyphrase written out and easily visible. Make it apart of your packaging or create a hang tag.

Open Package Test: Create a main image with your product opened. Especially useful if competitors have their packages closed.

Sequenced Benefit Test™: Create an infographic image that numbers your benefits in sequence. Title should be similar to: Top 5 reasons why this product is the best..

Sunspot Packaging Test™: Create a full solid color or darker package variation to test. This typically performs better in the sea of white space on Amazon.

Emoji Bullet Test: Create images with / without emojis in your bullets . For an active listing, right click, hit view source, add emojis and then screen shot it to test.

Benefit Bingo Test™: List out your top 3-5 benefits and test which one is the most important to shoppers. Focus your images and messaging around the top ones.

Perfect Insert Test™: Create variations of a packaging insert with different offers. The best offer is typically for another free product which can ship via a stamp.

Page Content Test: Create variations of your A+ content and take screenshots of each. Test which one shoppers prefer.

Speed Bump Title Test™: Add a unique non typical word to the front of your title to stop the scroll and capture attention. See which performs best.

Shorter Title Test: As recommended by Amazon, create a title that's under 100 characters and see how it performs against your current title.

Brand Name Test: Create simple, easy to remember brand names using real words and see which option is preferred by shoppers.

Golden Guarantee Test™: Create an incredible zero risk guarantee for you customers and name it. Create variations of the offer and name to see which one is best.

Coupon vs. Sale Test: Test out different price variations by using Amazon Search Simulation. You can add coupons, make a sale price and more.